With more than 40,000 people, the Eritrean diaspora in Switzerland is one of the largest in Europe. Nevertheless, its members hardly have a say in the public. The Eritrean Media Association Switzerland (EMBS) was founded in 2015 out of the need to actively participate in the public debate. People from the Eritrean diaspora as well as Swiss citizens are involved in the EMBS. Their common goal is to use media appearances, events, panel discussions, reports and social media presence to inform and involve the public and to bring the discourse back to an informed level. In addition, the Media Alliance uses its platforms to communicate important information about life in Switzerland to Eritreans*.